What is a Measurable Outcome (MO)?

Outcome dartA Measurable Outcome or MO, is a clearly defined measurable definition of success. An outcome is where you want to get to.

Increasing conversion rates, minimizing support calls, or improving time to market.

Outcomes exist at multiple levels. They might be high-level strategic goals for example, to increase customer acquisition, increase monetization and improve customer engagement.

They might be product level outcomes. For an e-commerce website; to Increase conversion rates.
For services it might be to improve the website availability.

There might be capability outcomes, for example: Decrease time to market, deploy products faster, reduce costs in operating systems.

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