Increasing conversion rates, minimizing support calls, or improving time to market.
Outcomes exist at multiple levels. They might be high-level strategic goals for example, to increase customer acquisition, increase monetization and improve customer engagement.
They might be product level outcomes. For an e-commerce website; to Increase conversion rates.
For services it might be to improve the website availability.
There might be capability outcomes, for example: Decrease time to market, deploy products faster, reduce costs in operating systems.